—Hero Section—
Claim Your Territory in the UK’s Fastest Growing Maintenance Sector

Homeowners want dependable, skilled tradespeople they can trust to clean and maintain their solar panels but many aren’t sure where to turn.

That’s where Solar Assure UK comes in. We’re building the UK’s most credible network of verified solar panel cleaning professionals.
Solar Assure certification helps you stand out as a trusted professional. Whether you’re an established business or just adding solar cleaning as part of your service offering;
we help you deliver safe, trusted results.

As a Solar Assure Certified Cleaner you’ll benefit from:
-Increased online presence meaning you’ll be found by more customers
-Clearly communicated and independently verified standard that distinguish you above other cleaners
-Access to our community of like minded serious professionals
-Benefit from our Quality Assurance Feedback system finding ways to improve business for optimal customer satisfaction and business effectiveness.

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—Why Now – Numbers & Business Case—
The Solar Cleaning Gold Rush: Why 2026 is the Turning Point

Solar Panel adoption is Booming in the UK

In 2020 roughly 1 Million homes in the Uk had Solar Panels. That’s roughly 3.5% adoption.

By 2025 the number of solar panel installations had almost doubled to approx. 1.8 Million homes accounting for 6.3% adoption. Many window cleaners and exterior cleaning companies have noticed an increase in demand for solar panel cleaning already.

The forward looking estimates to really paint a picture of the coming Solar Boom are as follows:
-By 2030. 4.1 Million Homes. 14% Adoption.
-By 2035. 6.5 Million Homes. 22% Adoption.

This is roughly 1 in every 5 houses will have Solar Panel installed in 10 years time.

Solar Panel is about to go from being a niche add-on service to a mainstream service in its own right. Act now to secure your territory and position yourself a one of the verified elite in a market which is about to explode.

With most homeowners seeking their first proper solar panel cleans around the 3-5 year point we are approaching the entry into this initial cleaning cliff edge with an anticipated surge in demand.

These owners aren’t just considering a clean; they’re seeing their generation drop and they’ll be actively looking for specialists soon.

Those numbers above are just the tip of the iceberg

While the number of solar panels are clearly accelerating, these additional factors will force extra value on the need for Solar Panel Cleaning:

• Energy Prices Increasing – As energy prices increase so does the motivation for cleaning solar panels. Dirty solar panels mean more money lost due to reduced production efficiency.
• Energy Demand Increasing – Robotics and AI are also booming. You hear about it in the news almost daily. AI Data centres putting strain on the grid and causing energy demand to surge. Tesla is working towards a goal of everyone having robots in their homes. Electric cars are becoming more and more widespread daily. The amount of electricity required is increasing. This makes it more likely energy prices will continue to increase. Again making it more worthwhile to have clean solar panels and maximise energy production.
• Solar Panels Efficient Increasing – More efficient solar panels due to improved materials and scientific understanding also mean more money is lost for having dirty solar panels increasing the homeowners desire for cleaning.
• Solar Panel Prices Reducing – Lower prices for solar panels due to wider production and more installers competing for work. Cheaper solar panel installations put upward pressure for the number of homes with solar panels to increase.

While the forecasted number of homes with solar panels show a huge increase. These factors above increase the motivation for homeowners to consider and instruct solar panel cleaning. In previous years the cost of cleaning solar panel may be £120 and the homeowner may see an extra £5 per month in production return. However, with these factors in mind the return could very well be 4-5x making it a lot more worthwhile.

Paying £120-150 to get back £20-25 per month makes a lot more sense.

For you that means more Solar Panel Cleaning in the years to come.

What This Means for Your Business

Cleaning demand is about to surge

• Many older systems are just now getting dirty enough to need professional cleaning.
• New installations continue to rise rapidly.
• Demand won’t slow once we hit 2030, growth is expected to carry on.

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A Big Opportunity for Forward-Thinking Tradespeople

Homeowners will soon be actively searching for reliable, skilled cleaners and they’ll choose the professionals who are visible, trusted, and properly certified.

If you’re not positioning yourself now, others will step in and take that work.

Solar panel cleaning is a growing, repeat-service market and we’re looking for tradespeople who want to deliver a service that genuinely raises standards for homeowners.

Insert market opportunity in £ here to give an idea broken down to level which is relatable such as per county. Nationwide £ is not relatable but to say x£ in Wiltshire gives an idea of a future which may be split between say 5-10 cleaners possibly.

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—Solar Assure Standard—
Why Get Certified? What Difference Does it Make?

Homeowners are cautious and many are fed up with poor standards of tradespeople. Added extras not explained on quotes. Poor standards of work. Unprofessional conduct and appearance. Generally sub standard service leaves so many homeowners feeling unhappy about services they’ve contracted which have not met expectations.

Furthermore, trust for other directory sites is disputed by a significant number of homeowners which feel these setups are more about a membership fee than actually ensuring good standards. Reviews also appear to have had their day. Many customers don’t trust reviews in general. A roundup of many perfect 5 star reviews is often met with suspicion of fake reviews, reviews from friends or incentivised reviews. Poor reviews can be weaponised by unreasonable customers and competitors.

With Solar Assure UK we are striving to curate a group of top solar panel cleaners who are professional, well presented and take their work and customer service seriously. Think, if John Lewis offered Solar Panel Cleaning. You’ll have good health and safety standards and maintain an ongoing deep knowledge of solar panel cleaning. When a Solar Assure Certified Cleaner conducts work our homeowners will have their expectations exceeded.

The benefits of being certified:

• Appear in our national postcode search – Get found by more customers. More enquiries means more work and more profit.
• Search Engine Optimisation Boost – By being featured as a certified cleaner with us this will increase your online web presence both directly as a result of being featured on our postcode search but also by association. Google values citations and your partnership with us will signal professionalism making your website likely move up the search results.
• Show proof of safety & insurance – Customers are reassured of your legitimacy which means more higher tier customers who value this. This results in a higher baseline trust from the customer and better working experience for you. Customers are usually happy to pay a small premium for a tradesperson that is properly insured and works safely because they understand this costs businesses time, money and resources.
• Win more work – trust leads to bookings. It’s that simple. Being certified with Solar Assure equates to customer trust for Solar Panel Cleaning but also for other services you offer too by proxy.
• Access optional support & Community of like minded professionals. – resources to grow your business and sharpen your edge. Access to our community of other certified cleaners where we encourage mutual support and motivation. Be part of a community of serious professionals who value the proper approach to business like you.
• Use our badge on your van, socials & website – stand out instantly. Upon joining you’ll have the right to display our certification badge on your website and social media channels. You’ll also receive a personalised van sticker showing your membership and certification details which displays trust and professionalism to all who see it. Think of it as a stamp of approval which immediately sets you above the rest.
• Exclusivity – Our certification is exclusive for any given territory. We operate on a first come first served basis and once a territory is assigned you’ll retain the right to exclusively operate there. We will only re-assign a territory is conduct fails in order to maintain the required standards across the organisation. This is important to preserve the integrity and brand appearance of the certification for all.
• Commission Free Leads – Say goodbye to expensive leads of £10-50 per lead. All leads via our website are completely commission free. Our primary intention is finding and matching great solar panel cleaners with homeowners to see the industry improve overall. Our small monthly fee covers the cost of running the organisation. This means we’re not incentivised to make poor matches or allow poor standards either protecting the certifications reputation.
• Quality Assurance Program – Take part in improving industry standards and consumer respect for our trade. We operate a system of anonymous customer feedback which we analyse carefully for truthfulness, value and learning points. All feedback findings are shared to all cleaners. So having 200 members each getting a few monthly feedback reports from customers essentially provides you a 200x value as we can all learn from all feedback carefully condensed into learning points for us all. That means faster development of systems, improved efficiency, better pricing structures and understanding what customers want and dislike. This means all Solar Assure certified cleaners gain a huge edge on all other solar panel cleaners.

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—USP: The Review Alternative—
A Smarter Alternative to Reviews

We don’t use star ratings or public reviews. There’s no need to spend excessive time hassling customers for good reviews.

Why? Because they’re often unreliable, emotionally skewed, or just plain unhelpful. One bad day can stick to your name forever — even when the work was solid. From direct experience operating companies in the cleaning industry we understand how customers can weaponise reviews through Trustpilot and Checkatrade for example. Once a bad review is posted you’re not even able to fairly reply with your side of the story without looking argumentative or unprofessional. Besides, it seems that many companies just end up with 4.5 to 4.8 stars with many suggesting reviews are purchased. For us this felt unfair as we went out of our way to operate to high standards which costed us more money while others seemingly paid their way to the same star rating.

Instead, we operate a private feedback loop designed to:

• Encourage honest insights from homeowners in a way that does publicly cause damage.
• Allow for objective assessment. Is the review fair and useful. We’ve all seen 1 star reviews because a company gave a quote higher than the customer wanted. This isn’t fair when services are not comparable.
• Identify trends across the industry so we can support better standards. We spot trends across the UK and feed this back to all in a condensed way meaning we all learn from one another experiences.
• Spot gaps in training, communication or pricing early.

If an issue arises, we give members a fair chance to respond, improve, and move forward. No witch hunts. No anonymous hit jobs.

We Call it Quality Assurance Feedback

With our Quality Assurance System we prompt homeowners for reviews on your behalf with the aim to understand, address and improve any applicable points. We collate and share feedback points collectively so all members can learn and understand what pleases homeowners and what doesn’t. It’s a fantastic system which works more like an ongoing market research engine on your behalf and because we anonymously collate and share the information, all cleaners can learn from the feedback of all other cleaning visits.

This is pure gold because it means that you are enabled to understand what changes can be made to improve how we provide Solar Panel Cleaning for homeowners. This leads to more satisfaction and increased trust for Solar Assure. This leads to more work for you.

	Solar Assure	Checkatrade	Rated People
Costs	Avg of £12 per month	£70+ per month	£15-50+ per lead
Review System	Private feedback aimed solely at improvement.	Public reviews. Can feel like blackmail	Public & highly competitive
Competition	Strictly Limited Hubs	Oversaturated (10+ per town)	Infinite (Bidding wars)
Niche	Solar Specialists only	Generalists (Window cleaners etc)	Generalists & Handymen
Lead Model	Direct & Commission-Free	Subscription only	You pay even if you don’t win

The Result: A Functional Feedback System That Benefits Cleaner & Homeowner

A more professional industry, better service for customers and real business advantage for certified cleaners. It also means that customers are more likely to give meaningful feedback that is useful. We have all been in a position when we’ve received service that we’re not quite happy with but leaving a review feel unfair and spiteful. Because of this many valuable customers don’t get an opportunity to share useful feedback about the service and will simply look elsewhere next time.

When the customer has a platform to give feedback in a manner which is ‘Respectful’ and ‘Non damaging’ they are encouraged to share what they think both good and constructive. When we honestly take the time to listen to this feedback and work it into our future processes then the customer gets an improved service next time and also feels listened to. Through this process we will build a real brand of trust and continually improvement that really improves year on year which is better for you and the homeowners.

Access to this Quality Assurance Feedback system alone is worth more then the monthly membership fee.

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—How We Compare Section—
Matching Supply & Demand: Claim Your Hub

We’ve carefully evaluated the demand for a given area based on the specific solar panel adoption in that region and the number of households. You can claim a Hub within your service area. We are currently seeking for certified cleaners in the following Hub locations. These are the current available places available and once they’re gone they’ve gone so please don’t delay.

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How It Works

Joining is simple and straightforward.

1. Apply Online
   Submit your details and choose your preferred hub (territory).
2. Submit Documents
   Upload photo ID, proof of insurance, and training or competency evidence.
3. Verification
   We manually review and verify your credentials in 3–5 working days.
4. Get Certified
   Your listing goes live and you’ll receive your digital badge.
5. Start Winning Work
   Homeowners in your area can now find and contact you directly.

You can cancel or change area at any time.

Requirements

PLI – to include damage to property worked upon and must explicitly state Solar Panel Cleaning as a service covered.
Working at Height competency – This can be either proof of a course or certificate such as PASMA etc. Or sign and agree to HSE working at height and Ladder use guidance.
Solar Assure Code of Conduct – Signed van, uniform, good service standards and criteria for solar panel cleaning.
PPE Confirmation – Ensuring you have electrically insulated gloves and boots.
ID Verification
CCJ check
Open Source reputation check – We check online for good service standards and conduct.

Whilst these factors may seem fairly detailed, it demonstrates a high bar for standards to the homeowner and will distinguish you from competition and other directories also. By being a solar assure certified cleaner the homeowner knows you’ve met these strict criteria which starts you on a foundation of trust right from the offset.

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What’s Included

Every certified member gets:

Included	Description
Verified badge	Use on your marketing, website & vehicles
Public listing	Live on our postcode search & map
Access to member portal	Update details, upload docs, manage renewals
Verification of ID & Insurance, CCJ check and online reputation check.	Adds trust and credibility
Training check	We verify your solar panel cleaning competence
Territory protection	Exclusive or limited spots per local hub
Private feedback loop	Designed to support, not shame
Priority support	Direct contact for help, updates & questions

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Pricing & Territories

£59 Joining Fee inc Business Launch Pack –

Then £12 per month.

Our Key Value Pillars are:

Fixed Overhead: “No more bidding against 5 other guys for the same lead. One flat fee, zero commission.”

Physical Trust (The Van Sticker): “The ‘Solar Assure’ seal on your van tells the homeowner you aren’t just a guy doing odd jobs—you’re a certified specialist.”

SEO Parasite Marketing: “We rank for ‘solar panel cleaning [Area]’, so you don’t have to spend thousands on a website. We are your digital shop front.”

Feedback that Works: “Unlike public ‘flame wars’ on Trustpilot, our private feedback system helps you refine your service and build a portfolio of happy customers without the risk of a single bad day ruining your reputation.”

Southwest

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South

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South East

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London Boroughs

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East England

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West Midlands

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East Midlands

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North West

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North East

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Northern Ireland

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Wales

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Scotland

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Frequently Asked Questions